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Afro-pops hottest rising star, Ayra Starr, has unveiled visuals for the fan favourite
Beggie Beggie featuring CKay, taken from her critically acclaimed debut album ‘19 & Dangerous’.
the stunning new video shows once again that the Gen-Z singer-songwriter is levelling up for global domination.Produced by Louddaaa, ‘Beggie Beggie’ is a contemporary and minimalist homage to the warmgrooves of traditional African music. Thematically a change in pace from Ayra’s anthems of defiance
and independence, ‘Beggie Beggie’ sees Ayra demonstrate vulnerability and a longing to be loved.
Directed by Director K (Burna Boy, WizKid, Ladipoe), the accompanying video is a visual representation of Nigeria’s ongoing cultural renaissance. Set against the backdrop of a Nollywood- inspired kickback, Ayra is seen sporting a 2000s hairstyle and butterfly bra reminiscent of Mariah
Carey.Speaking on the visual, Ayra said – “Old Nollywood has had some of the biggest impact on Gen-Znfashion and style. I thought it would be fun and beautiful to re-create that era and its influence on pop culture as a whole. ‘Beggie Beggie’ is not just a sad song, it’s about a young woman seeing things for what they are”.
