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HomeAfrica & the DiasporaBehind the scenes of Burna Boy's 'It's Plenty' music video

Behind the scenes of Burna Boy’s ‘It’s Plenty’ music video

Nigerian international superstar and Grammy award winner, Burna Boy takes us behind the scenes of his celebratory music video for, It’s Plenty.

The official music video for ‘It’s Plenty‘ was released weeks ago and was met with exhilaration from fans and critics. To that effect, Burna Boy and Faber Visualz have decided to walk us through the creative process of the video. The video originally directed by Troy Roscoe captures Burna Boy in a barbershop, an ice cream truck, footage from his world tour, birthday celebration, and more.

The Grammy-winning superstar’s birthday celebrations seem to have continued well into the year, the video was released weeks after his 31st birthday this year, and birthday cakes and candles were sprinkled throughout the music video which seems to be an ongoing celebration.

It’s Plenty is one of the tracks on Burna Boy’s sixth studio album that has been picking up steam across TikTok and streaming platforms. The Jae5 and Elements-produced track will join Last Last, Vanilla, Kilometre, and For My Hand featuring Ed Sheeran as the 5th track on the Love, Damini album with a music video.

Burna Boy has been on rotation all summer, delivering one of the best of works this year ‘Love, Damini‘, his sixth studio album a compilation of 19 tracks that includes guest appearances from Ed Sheeran, J Balvin, Popcaan, Khalid, J Hus, Blxst, Kehlani, Ladysmith Black Mabazo, and Victony. With his recent history with the GRAMMYs and the 2023 edition just by the corner, it is absolutely normal to expect a nomination for the album.

The BTS video was created by Farber Visualz.

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