Nigerian-American singer, Davido gives us a first look into his latest collaboration with urban outfitters, PUMA and the product is highly impressive.
A few days ago, Davido teased what seems to be a collaboration between Puma and his charity organization We Rise By Lifting Others (WRBLO).
The high-profile Afrobeats singer has officially announced his clothing collaboration with the global giant, PUMA. The designs are vividly African-inspired serving as a reflection of Davido’s Nigerian roots.
Announcing the new collection, Davido took to his Instagram page, posting an announcement reel with the caption that reads: “The wait is almost over! What better day to announce my Pre Order is now live than today!! https://themix.ng/collections/pumaxdavido Go order! 😎😎 #PUMAxDavido.”
Davido’s relationship with PUMA has been on for a while now. As a brand ambassador, Davido has previously appeared in different PUMA adverts and also walked the runway at New York Fashion Week back in September.
According to PUMA, the collection is described as: “The first PUMA x DAVIDO collection, filled with bold, statement pieces inspired by the award-winning artist’s roots.”
The products are not available for pre-order and deliveries will officially kick off in November. Pre-order the new collection here.
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Davido, born David Adekele, is one of the artists at the forefront of the Afrobeats movement. The singer made his debut back in 2011 and has managed to maintain his fine form for over 11 years. With two gold certifications for his “If” and “Fall” singles in the United States, Davido is one of the major exponents of the Afrobeats global movement.