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In the heart of Washington, D.C., at the National Museum of African American History and Culture, history was being made. Sarah Mensah, the first female president of Jordan Brand, took the stage in her Cherry Air Jordan 11s, ready to speak at Nike’s Path to Progress ceremony. 

The occasion marked a key moment in Nike’s Black Community support initiative, a support initiative launched in response to the murder of George Floyd.

Since its beginning in 2020, Nike, along with its associates Jordan and Converse, pledged $140 million over a decade to address racial equity and systemic racism. 

The commitment, led by Michael Jordan and his predominantly Black executive team, aimed to uplift Black communities across the United States.

Mensah emphasized Jordan Brand’s role in advancing this mission, highlighting their boldness in challenging systemic barriers to create a more equitable future for Black Americans. The commitment extends beyond financial support, with the Jordan Brand investing over $30 million in nearly 140 organizations to date.

The journey towards racial equity is not without its challenges. Michael Jordan, recognizing the urgency of the cause, personally pledged an additional $100 million over 10 years, demonstrating his unwavering dedication to the Black community. 


Source: Gettyimages

As Nike celebrates the fourth year of its Black Community Commitment, the impact is tangible. Over 125 Black-led nonprofit organizations have received grants, contributing to community growth and empowerment. 

The commitment extends to cities like Boston, Chicago, and Los Angeles, where Nike’s investment is creating lasting change.

The success of the Black Community Commitment lies in its collaborative and community-centered approach. 

Nike’s Social & Community initiative serves as a blueprint for other companies seeking to engage in meaningful philanthropy. By fostering authentic relationships and trust, Nike aims to create systemic change rooted in respect and empowerment.

Looking ahead, Nike remains dedicated to advancing social justice through sport, recognizing its power to foster inclusive communities and drive progress. 

Michael Jordan and the Jordan Brand will continue their support of Black-led organizations focused on economic justice, education, and social justice over the next six years.

As Nike CEO John Donahoe puts it, the success of the Black Community initiative is a testament to the passion, dedication, and hard work of all involved. Together, we can build a more equitable future for generations to come.

By: Precious Ndukwe

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