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31 Cute Summer Dresses for 2022 – Casual Sun Dresses

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The Hottest Fashion Trends for Summer 2022

You can go to the beach with this clothing or to a bar-b-que celebration at a good friends location. A brand-new pattern emerging this season is the printed African-inspired shirts for guys in summertimes. This red and yellow tee shirt is an excellent option to buy this summer. Group it up with shorts and keep everything else simple.

Men's Summer Fashion 2022   Personal Styling   Stitch FixBest Summer Outfit Ideas for 2022 Fashionfrill

you can use socks with sandals as this is the brand-new fab emerging. Always remember to have your sunglasses handy during warmer weather condition. If you have your supper date planned but are unsure one to wear in this hot weather condition. Then do not stress, a standard T-shirt with a set of cotton trousers and The Hottest Summer Trends of 2022 by Zodiac Sign tennis shoes is a safe choice to opt for.

Furthermore, do not forget to accessories your outfit with a watch and a waist belt. When styling clothing for summers opt for light tones that take out a soothing vibe versus the heat. For men, white, grey, navy blue, fawn, and olive green are some versatile options to add to your summer closet.

A If you wish to update your summertime closet however do not understand what to buy. Then choose a couple of summer season essentials that will let you invest the rest of your summer season in design. Get your hands on a fundamental pair of jeans with a couple of tee shirts to endure any casual day.

Furthermore, a couple of polo t-shirts with cargo and cotton shorts would make a substantial difference in your summertime closet,.

Fashion trends 2022: the key styles to shop this summer

Scroll To See More Images If you buy an independently evaluated product and services through a link on our website, STYLECASTER may get an affiliate commission. It’s mid-July which indicates you’ve most likely just reached the peak of your sunkissed summer glow. The sun is setting previous 9 pm, the weather condition is getting hotter (too hot) and you’re wondering how to keep your summertime love going in the fall.

This season’s trends will encourage you to get out of your convenience zone and make a statement. So while you’re discussing between using a shade brighter than the sun or adding a body chain to your appearance (my vote is to do both), it is necessary to keep in mind that the greatest device for your clothing is an “I’m hot and I understand it” attitude.

I consulted with supermodel Chanel Iman about her summer style pointers for sensation and looking your best. Because Chanel Iman has actually strolled in numerous style shows and worn every pattern before they’ve struck shops, I totally trust her input on this summer season’s trends. Iman says, “If I’ve found out anything throughout my career when it pertains to fashion, it’s to be bold and confident when showing off your style and most of all being yourself.

Retailers like Marshalls, T.J. Maxx, and Asos frequently have a version of every trend for a better version of the rate. According to Iman, Marshalls has “a wide array of styles with fun, cool patterns ideal for the summertime like this blouse for only $12! I like to match bold patterns with simple opposites like these jean shorts to make the blouse the captivating element of my look.” The bright side is that all of the leading summertime fashion trends can quickly be played up with intense devices or toned down by combining them with essentials like jeans or a classic sports jacket.

Spotlight. Today, the name of the fashion game is “the brighter, the better” and hot pink is practically as intense as it gets. The shade first increased in popularity when Valentino made it the one and only color on its runway last season and practically every celeb has actually worn it because! Just when it looked like pink couldn’t get any hotter, Barbiecore, the classic bimbo fashionista appearance, resurfaced.

The 29 cutest matching summer sets

I anticipate that intense colors will last through the fall however summertime is absolutely the peak time to use them. If wearing an entirely hot pink attire is intimidating, take some recommendations from model Chanel Iman and integrate neons within your devices. “Considering that my design is more vibrant and laid back, taking an easy gown and making it pop with accessories is constantly my favorite way to elevate my summer season looks,” Iman says.

This hot pink dress with cut-out detailing is the perfect method to make a declaration for a summertime supper or night on the town. Plus, if you want to tone it down, you can always wear a neutral colored sports jacket on top. Spotlight. Dressing for summer heat often implies ditching layers and outfit aspects that include detail in order to stay cool which is why I love the mesh pattern so much.

For example, a mesh gown without a slip is the best swimwear coverup or a mesh tank can be coupled with layered fashion jewelry and baggy denims for an effortlessly cool day look. My preferred version of the trend are crisp white mesh dresses (like the one envisioned above). Combine the dress with a contrasting bag and brilliant shoes to finish the look.

The Best Summer Dresses to Shop in 2022: Mini, Midi & Maxi Styles   GlamourLondon Fashion Week Spring Summer 2022 Trends HYPEBAE

This cut-out dress from Mango features a slip below and strikes right above the knee. The mesh overlay is supposed to be a bit extra-large so don’t be scared to size up. Spotlight. Only using a woven bag for days by the ocean? Beach, please. The beach bag has been scaled down and is prepared to be carried from the city to the country, to the pool, and back again.

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Shop The 10 Key Spring/Summer 2022 Trends To Know https://waste-Ndc.pro/community/profile/tressa79906983/.

The product and shape are undoubtedly perfect for summertime and are an excellent method to bring the seaside grandma vibe to your daily life. Whether you select a vibrant model or stick to the timeless neutral tones, Thanks to De, Mellier. If you’re torn between neutrals and color, this De, Mellier mini-woven carry will offer you the very best of both worlds.

Why Hasn’t Cardi B Completed Her Community Service?

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“Must be nice to roll up to court and get an extension on the least demanding sentence possible.”

Cardi b appeared in front of N.Y.C court in an enormous fur coat with no completed hours of community service. She was given a deadline extension to fulfill her 15 days of community service.

The rapper had to complete community service time as part of a plea deal as a consequence of a 2018 strip club brawl in Queens and now has until March 1 to do so.

Cardi pleaded guilty in September to two misdemeanor charges of assault in the third degree and reckless endangerment after the 2018 fight. As part of the bargain, they obtained a three-year order of protection from the women involved in the fight. She had ten charges dismissed, however.

While her attorney stated that Cardi is dedicated to community service and charitable endeavors, anyone on top of her social media might think otherwise. 

Her actions have been criticized (as always) by those who dislike her abrasive social media personality. She stated that part of growing up and maturing is being accountable for her actions, and more so given her motherhood. 

She also said that these moments don’t define her and aren’t reflective of who she is now, either. It’s been nearly five years since the incident.

That still hasn’t deterred even people who don’t know her from bashing Cardi for getting away with the attacks. A less wealthy or influential person might’ve done the same as her and would have been sent to jail already.

The star ordered an attack on two female bartenders at Angel’s Strip Club because she thought her husband, the rapper Offset, had an affair with one of them.

However, witnesses close to Cardi denied she was involved in the attack. What’s most surprising is that while the bartenders were injured during the brawl, both women declined to receive medical treatment. 

Cardi was arrested in October 2018 when she surrendered to police.

Another source told CNN that Cardi had been throwing chairs, bottles, and hookahs in the club at 3 a.m. Yikes!

Her attorney claimed there was no evidence she caused anybody any harm on that night, and they expect the matter to be solved expeditiously.

The lawyer for the victims claims she ordered and committed violent assaults against the women and that she bragged to many people on social media that she planned the attacks. 

“Justice does not care whether her name is Cardi B or Carly B, and she will now answer for her crimes.” Said the lawyer. 

While definitely a bit more theatrical than one would expect from a professional, Cardi B did plead guilty in the end.

She turned herself in at the 109 Precinct, where she was fingerprinted and had her mugshot taken before she left at around 11:45 a.m.

2023 iHeartRadio Music Awards: Burna Boy, Wizkid, Tems, CKay & Fireboy DML rep Afrobeats

The 2023 edition of the annual iHeartRadio Music Awards is just ahead of us and the nominations list has been unveiled. Just like the American Music Awards, a new category for Afrobeats has been added as a result of the recent wave of the genre in the United States and of course, globally. Songs like CKay’s Love Nwantiti, Rema’s Calm Down, Wizkid’s Essence, Burna Boy’s Last Last, Fireboy DML’s Peru, and more, have positioned Afrobeats on the global map, earning sales certifications in various continents of the world.

The 2023 iHeartRadio Music Awards which marks its tenth edition, will be held on Monday, March 27th at the Dolby Theatre in Los Angeles. It’ll celebrate the most listened songs and artists on the platform’s radio stations and app in 2022.

Afrobeats will be properly represented in this year’s edition with five artists on the ballot for the first time ever. Wizkid and Tems got their second nomination while Burna Boy, CKay and Fireboy DML earned their first.

Without further ado, check out the complete nominees’ list below.

Song of the Year: 

  • “About Damn Time” – Lizzo
  • “Anti-Hero” – Taylor Swift
  • “As It Was” – Harry Styles
  • “Big Energy” – Latto
  • “Enemy (from the series Arcane League of Legends)” – Imagine Dragons
  • “First Class” – Jack Harlow
  • “Ghost”- Justin Bieber
  • “Heat Waves” – Glass Animals
  • “INDUSTRY BABY” – Lil Nas X & Jack Harlow
  • “Woman” – Doja Cat

Artist of the Year:                 

  • Beyoncé
  • Doja Cat
  • Drake
  • Dua Lipa
  • Harry Styles
  • Jack Harlow
  • Justin Bieber
  • Lizzo
  • Taylor Swift
  • The Weeknd

Best Duo/Group of the Year:                       

  • AJR
  • Black Eyed Peas
  • BLACKPINK
  • Bruno Mars, Anderson .Paak, Silk Sonic
  • Glass Animals
  • Imagine Dragons 
  • Måneskin
  • OneRepublic
  • Parmalee
  • Red Hot Chili Peppers

Best Collaboration:               

  • “Drunk (And I Don’t Wanna Go Home)” – Elle King & Miranda Lambert
  • “Cold Heart” – Elton John & Dua Lipa
  • “half of my hometown” – Kelsea Ballerini ft. Kenny Chesney
  • “I Like You (A Happier Song)” – Post Malone ft. Doja Cat 
  • “INDUSTRY BABY” – Lil Nas X & Jack Harlow
  • “One Right Now” – Post Malone & The Weeknd
  • “Sweetest Pie” – Megan Thee Stallion & Dua Lipa
  • “Unholy” – Sam Smith & Kim Petras
  • “WAIT FOR U” – Future ft. Drake & Tems
  • “You Right” – Doja Cat ft. The Weeknd

Best New Pop Artist: 

  • Dove Cameron 
  • GAYLE
  • Jax
  • Nicky Youre
  • Steve Lacy

Country Song of the Year:               

  • “Buy Dirt” – Jordan Davis ft. Luke Bryan
  • “half of my hometown” – Kelsea Ballerini ft. Kenny Chesney
  • “She Had Me At Heads Carolina” – Cole Swindell
  • “The Kind of Love We Make” – Luke Combs
  • “Wasted On You” – Morgan Wallen

Country Artist of the Year:             

  • Carrie Underwood
  • Jason Aldean
  • Kane Brown
  • Luke Combs
  • Morgan Wallen

Best New Country Artist:                

  • Bailey Zimmerman
  • Cody Johnson
  • Elle King
  • Elvie Shane
  • Priscilla Block

Afrobeats Artist of the Year:

  • Burna Boy
  • CKay
  • Fireboy DML
  • Tems
  • Wizkid

Hip-Hop Song of the Year:             

  • “F.N.F. (Let’s Go)”- Hitkidd & GloRilla
  • “First Class” – Jack Harlow
  • “Girls Want Girls” – Drake ft. Lil Baby
  • “Super Gremlin”- Kodak Black
  • “WAIT FOR U” – Future ft. Drake & Tems

Hip-Hop Artist of the Year:            

  • Drake
  • Future
  • Kodak Black
  • Lil Baby
  • Moneybagg Yo

Best New Hip-Hop Artist:               

  • B-Lovee
  • GloRilla
  • Latto
  • Nardo Wick
  • SleazyWorld Go

R&B Song of the Year:                    

  • “BREAK MY SOUL” – Beyoncé
  • “Free Mind” – Tems
  • “Hrs And Hrs” – Muni Long
  • “I Hate U”- SZA
  • “Smokin Out The Window” – Bruno Mars, Anderson .Paak, Silk Sonic

R&B Artist of the Year:                   

  • Blxst
  • Bruno Mars, Anderson .Paak, Silk Sonic
  • Muni Long
  • SZA
  • Yung Bleu

Best New R&B Artist:                      

  • Blxst
  • Brent Faiyaz
  • Muni Long
  • Steve Lacy
  • Tems

Alternative Song of the Year:                      

  • “Black Summer”- Red Hot Chili Peppers
  • “EDGING”- Blink-182 
  • “Enemy (from the series Arcane League of Legends)”- Imagine Dragons
  • “Heat Waves”- Glass Animals
  • “Running Up That Hill (A Deal With God)”- Kate Bush

Alternative Artist of the Year:                   

  • Imagine Dragons
  • Måneskin 
  • Red Hot Chili Peppers
  • twenty one pilots
  • Weezer

Best New Artist (Alternative & Rock):                  

  • Beach Weather
  • BoyWithUke
  • Giovannie and the Hired Guns
  • Turnstile
  • Wet Leg

Rock Song of the Year:                   

  • “Black Summer”- Red Hot Chili Peppers
  • “Patient Number 9”- Ozzy Osbourne ft. Jeff Beck
  • “Planet Zero”- Shinedown
  • “So Called Life”- Three Days Grace 
  • “Taking Me Back”- Jack White

Rock Artist of the Year:                   

  • Ghost
  • Papa Roach
  • Red Hot Chili Peppers
  • Shinedown
  • Three Days Grace

Dance Song of the Year:                  

  • “Cold Heart”- Elton John & Dua Lipa
  • “Escape”- KX5, Kaskade, Deadmau5 ft. Hayla
  • “Heaven Takes You Home”- Swedish House Mafia & Connie Constance
  • “Hot In It”- Tiësto & Charli XCX
  • “I’m Good (Blue)”- David Guetta & Bebe Rexha

Dance Artist of the Year:                 

  • Anabel Englund
  • Joel Corry
  • SOFI TUKKER 
  • Swedish House Mafia
  • Tiësto

Latin Pop/Reggaeton Song Of The Year:              

  • “El Incomprendido” – Farruko/ Víctor Cárdenas/ DJ Adoni 
  • “MAMIII”- Becky G & Karol G
  • “Me Porto Bonito”- Bad Bunny ft. Chencho Corleone 
  • “Moscow Mule” – Bad Bunny
  • “PROVENZA”- Karol G

Latin Pop/Reggaeton Artist of the Year:               

  • Bad Bunny
  • Daddy Yankee
  • Farruko
  • Karol G
  • Rauw Alejandro

Regional Mexican Song of the Year:                      

  • “Cada Quien”- Grupo Firme ft. Maluma
  • “Cómo Te Olvido” – La Arrolladora Banda El Limón de René Camacho
  • “Si Te Pudiera Mentir”- Calibre 50
  • “Ya Solo Eres Mi Ex” – La Adictiva
  • “Ya Supérame”- Grupo Firme

Regional Mexican Artist of the Year:                    

  • Calibre 50
  • Christian Nodal
  • El Fantasma
  • Grupo Firme
  • La Adictiva

Best New Latin Artist:                      

  • Blessd
  • Kali Uchis
  • Quevedo
  • Ryan Castro
  • Venesti            

Best Lyrics: *Socially Voted Category

  • “About Damn Time” – Lizzo
  • “abcdefu” – GAYLE
  • “Anti-Hero” – Taylor Swift
  • “Buy Dirt”- Jordan Davis ft. Luke Bryan
  • “Glimpse Of Us”- Joji 
  •  “Lift Me Up”- Rihanna 
  •  “N95” – Kendrick Lamar 
  •  “pushin P” – Gunna ft. Future, Young Thug
  • “Super Freaky Girl” – Nicki Minaj 
  • “Wasted On You” – Morgan Wallen 
  •  “We Don’t Talk About Bruno”- Lin-Manuel Miranda performed by the Cast of Encanto

Best Music Video: *Socially Voted Category

  • “Anti-Hero”- Taylor Swift 
  • “As It Was” – Harry Styles 
  • “Calm Down”- Rema & Selena Gomez
  • “Don’t Be Shy”- Tiësto & Karol G 
  • “DON’T YOU WORRY”- Black Eyed Peas, Shakira, David Guetta
  • “Envovler” – Anitta 
  • “Left and Right”- Charlie Puth ft. Jung Kook of BTS
  • “Pink Venom”- BLACKPINK 
  • “Tití Me Preguntó” – Bad Bunny 
  • “Yet To Come” – BTS 

Best Fan Army: *Socially Voted Category

  • “Barbz”- Nicki Minaj 
  • “Beliebers”- Justin Bieber 
  • “BeyHive” – Beyoncé
  • “Blinks”- BLACKPINK 
  • “BTSArmy”- BTS 
  • “Harries” – Harry Styles 
  • “Hotties”- Megan Thee Stallion 
  • “Louies”- Louis Tomlinson 
  • “RihannaNavy”- Rihanna 
  • “Rushers”- Big Time Rush 
  • “Selenators” – Selena Gomez 
  • “Swifties”- Taylor Swift 

Social Star Award: *Socially Voted Category

  • Bailey Zimmerman
  • Charli D’Amelio
  • Em Beihold
  • GAYLE
  • GloRilla
  • JVKE
  • Lauren Spencer-Smith
  • Yung Gravy

Favorite Tour Photographer: *Socially Voted Category

  • Bad Bunny – SIEMPRERIC
  • Demi Lovato – Angelo Kritikos
  • Dua Lipa – Elizabeth Miranda
  • Halsey – Yasi
  • Harry Styles – Lloyd Wakefield
  • Louis Tomlinson – Joshua Halling
  • Luke Combs – David Bergman
  • Machine Gun Kelly – Sam Cahill
  • Olivia Rodrigo – DONSLENS
  • Post Malone – Adam DeGross
  • twenty one pilots – Ashley Osborn
  • YUNGBLUD – Tom Pallant

TikTok Bop of the Year: *Socially Voted Category

  • “About Damn Time”- Lizzo 
  • “As It Was” – Harry Styles
  • “Bad Habit” – Steve Lacy 
  • “Bejeweled”- Taylor Swift 
  • “Big Energy”- Latto 
  • “CUFF IT”- Beyoncé
  • “Envolver”- Anitta 
  • “Just Wanna Rock” – Lil Uzi Vert 
  • “Made You Look”- Meghan Trainor 
  • “Super Freaky Girl” – Nicki Minaj 
  • “Unholy”- Sam Smith & Kim Petras 
  • “World’s Smallest Violin”- AJR 

Favorite Documentary: *Socially Voted Category

  • “Halftime” – Jennifer Lopez 
  • “Life in Pink” – Machine Gun Kelly 
  • “Love, Lizzo”- Lizzo 
  • “Niall Horan’s Homecoming: The Road to Mullingar with Lewis Capaldi” – Niall Horan + Lewis Capaldi 
  • “Selena Gomez: My Mind & Me” – Selena Gomez 
  • “Shania Twain: Not Just a Girl” – Shania Twain 
  • “Sheryl” – Sheryl Crow 
  • “Untrapped: The Story of Lil Baby” – Lil Baby 

Favorite Tour Style: *Socially Voted Category

  • Bad Bunny
  • Carrie Underwood
  • Dua Lipa
  • Elton John
  • Harry Styles
  • Lady Gaga
  • Lil Nas X
  • Lizzo
  • Machine Gun Kelly
  • Olivia Rodrigo
  • Rosalía
  • The Weeknd

Favorite Residency: *Socially Voted Category

  • “An Evening with Silk Sonic” – Bruno Mars, Anderson .Paak, Silk Sonic
  • “Enigma + Jazz & Piano” – Lady Gaga 
  • “Let’s Go!” – Shania Twain 
  • “Love In Las Vegas”- John Legend 
  • “Love On Tour” – Harry Styles 
  • “Play”- Katy Perry 
  • “REFLECTION: The Las Vegas Residency” – Carrie Underwood 
  • “Usher: My Way – The Las Vegas Residency” – Usher 
  • “Weekends with Adele” – Adele

Favorite Use of a Sample: *Socially Voted Category

  • Beyoncé’s “SUMMER RENAISSANCE” – sampled Donna Summer’s “I Feel Love” BLACKPINK’s “Pink Venom” – sampled 50 Cent’s “P.I.M.P,” Rihanna’s “Pon de Replay,” and Biggie’s “Kick In The Door”
  • Chlöe’s “Treat Me” – sampled Bubba Sparxxx & Ying Yang Twins’ “Ms. New Booty”
  • David Guetta & Bebe Rexha’s “I’m Good (Blue)” – sampled Eiffel 65’s “Blue (Da Ba Dee)”
  • DJ Khaled & Drake’s “Staying Alive” – sampled The Bee Gees’ “Stayin’ Alive”
  • Doja Cat’s “Vegas” – sampled Shonka Dukureh’s “Hound Dog”
  • Jack Harlow’s “First Class” – sampled Fergie’s “Glamorous”
  • Latto’s “Big Energy” – sampled Mariah Carey’s “Fantasy”
  • Lizzo’s “Break Up Twice” – sampled Lauryn Hill’s “Doo Wop (That Thing)”
  • Nicki Minaj’s “Super Freaky Girl” – sampled Rick James’ “Super Freak”
  • Taylor Swift’s “Question…?” – sampled Taylor Swift’s “Out Of The Woods”
  • Yung Gravy’s “Betty (Get Money)” – sampled Rick Astley’s “Never Gonna Give You Up”

Inside the VFX of Black Panther, Wakanda Forever

Black Panther II: Wakanda Forever’s VFX studios had a lot of fun toying around with all of Wakanda’s high-tech gadgets.

Wakanda is practically the most advanced country on Earth in the Marvel world. 

That’s because they use vibranium, a rare metal that’s one-third the weight of steel, can serve as an ultra-resistant shield, and even amplify magical energies.

It also means everyone wants to get their hands on vibranium, which has been a crucial plot point in both Black Panther movies.

As per TechCrunch, nearly a dozen VFX houses contribute to just one Marvel project. 

An Emmy-nominated design and VFX lab, Perception, was tasked with designing most of the technology observed in Black Panther: Wakanda Forever. Wētā FX also provided VFX for the film.

The TechCrunch team interviewed Perception and learned from VFX supervisor, Geoffrey Baumann, that around 2,233 shots in Black Panther: Wakanda Forever, required VFX.

Bringing the ultra-high-tech African nation of Wakanda to life was no easy feat for Perception. 

But with 20 years of experience under their belt and experience from the first “Black Panther” film, they already had an idea of how to create mesmerizing visuals that could honor Wakanda’s legacy.

The premature death of Chadwick Boseman in 2020 greatly affected the film’s story and visuals. A cast united in grief both in and out of the screen now had the daunting task of rethinking the story and the future of the franchise. Boseman died of Stage 4 colon cancer in 2020, and instead of a recast, his death was also incorporated into Black Panther: Wakanda Forever.

This time, the VFX team was also tasked with creating the underwater world of Talon, an aquatic kingdom ruled by Namor. 

Inspired by Mesoamerican civilizations, the underwater kingdom’s architecture had to be carefully considered, let alone the visual effects of an underwater society.

Look at Avatar: The Way of Water’s case example. James Cameron and his team spent several years developing technology that could recreate the appearance of a real ocean, and also film accurately underwater.

Wakanda’s team might not have spent so many resources in creating a realistic underwater world, but they did go far enough to create even accurate, CGI models of all common fish poop shapes.

The budget for Black Panther: Wakanda Forever, was estimated at $250 million, and it grossed over $831 million worldwide, becoming the sixth-highest grossing film of 2022.

You can be certain a big part of that multi-millionaire budget went to CGI and VFX!

Brand Advance Group embarks on global growth with CEO EMEA Deborah Gbadamosi.

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Brand Advance Group embarks on global growth with CEO EMEA <a href=Deborah Gbadamosi." title="Brand Advance Group embarks on global growth with CEO EMEA Deborah Gbadamosi." />

Brand Advance Group starts the new year with a raft of strategic hires across its EMEA and North American Business. Founder Christopher Kenna takes the helm in the USA as CEO North America whilst Deborah Gbadamosi makes the move from leading Unilever at Mindshare to taking the helm as CEO EMEA at Brand Advance Group working alongside Dean Evans the Managing Director at Brand Advance SSP and Shane Macrory & Vicki McGowan Managing Partners of Cultural Intelligence using her experience to blend all parts of the business into a 360 offering for Agencies and Brands globally.

Brand Advance Group helps Brands & Agencies to reach underrepresented consumers using technology enabled Creative Tech,  Data & Insight Tech & AdTech // CTV // Prog. OOH.

I’m beyond delighted to join Brand Advance Group and lead the next chapter of growth. Christopher and his team have built an incredible business rooted in inclusion, not just in the planning of media and creative, but in the way they operate, hire, partner and behave. I plan on bringing my experience in nurturing a strong performing team and understanding of client needs to continue shaping and defining Brand Advance Group. The aim is to keep our business at the forefront of change. I’ve had the pleasure of working with progressive media leaders, as well as forward thinking clients and partners who embraced the need for systemic change. It’s positively impacted the way we approach inclusive audiences, brand safety, representation and measurable outcomes. I’m keen to keep collaborating with these open-minded humans, because we still have a long way to go. With Chris in the US and me in the UK, we’ll ensure Brand Advance Group continues to challenge the status quo, forge new partnerships and bring about wide-spread diverse and inclusive advertising solutions and practices

In the last 12 months leading up to Deborah Gbadmosi appointment, Brand Advance Group of Companies has expanded across the UK, France, Germany, India, Canada and the US with an equally impressive revenue growth: 2021 to 2022 YoY  was 330% with a forecast 300% growth YE 2023.

The Brand Advance Group now provides global clients a full 360 service for reaching Minority or Underrepresented consumers – helping brands and agencies to break the 10% growth barrier with access through technology reaching global communities and their consumer spend.

Brand Advance SSP (Supply Side Platform) has expanded into CTV and a Programmatic Out of Home (HeatMap), using triggers from engagement of readers within communities and what content they are engaged in used to trigger out of home campaigns in the area.

BA Creative has had a fantastic year since its launch. With Year 1 including new client billings wins of $10 Million and the global growth of the BA Creative, BA Films and Brand Advance Influencer Teams.

Their data and insights companies DECiA and Cultural Intelligence chase continued to Innovate and provide clients with access to global insights and Media Planning, Buying and Strategy tools specifically aimed at increasing Agency Teams access to minority communities for their clients.

Our BA Publishing owned and operated media has expanded with GayStarNews and Included Mag alongside expansion into the US market with African American title GenB USA and Hispanic American title GenHX Mag.

Founder and CEO North America Christopher Kenna closed on these thoughts on both the growth and appointments.

Brand Advance Group Founder and CEO North America joined on on the BA Stage at Ideas Festival 2022 by his Son ‘Jerome’ and members of the Brand Advance events team.

2022 WAS A FANTASTIC YEAR FOR US WITH OUR REVENUE AND NEW CLIENT BILLINGS RISING FROM $5M TO $16M, AND A FORECAST $28M IN CLIENT BILLINGS By THE END OF 2023. Although, fantastic news not just for us as a business but also for our network of Minority Owned and Operated partners globally – this growth has also come with a need to develop personally for me as a Founder, striving to become a leader and for the growth of the global teams.  Deborah Gbadamosi joining our team is a large part of this growth being someone I have admired within the industry with qualities I hope to learn of from.  I’m excited to have Deborah and a raft of fantastic hires join our leadership team and help Drive our target of $100m revenue by YEAR 2025. My fulltime move to NYC to lead our North American operations could not have been possible without the knowledge that EMEA was being left in such capable hands.  I look forward to the year ahead and developing both personalLy and long side our fantastic team.’

DEATH TOLL RISES IN US STORM

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It’s no longer news that, the blizzard conditions currently affecting the United States have claimed no less than two scores of lives, just in few days. According to a release, the severe Arctic freeze coupled with fierce winds do not cease to wreck havoc on lives and properties in US. And, it has continued to hold tight much of North America.

However, as per RNS, Buffalo, in upstate New York, has registered as the worst-affected area, “where seven weather-related deaths were recorded and strong winds have hampered rescue efforts.” The family of one of the victims, Anndel Taylor, claimed the 22-year-old died in her car after getting stuck on her way home from work, according to Channels TV. And, in a video sent by Taylor before she met her dead end and later posted by her sister, her vehicle was shown covered up to its windows in snow.

In a report by Mark Poloncarz, Erie County Executive,  some dead bodies were also found in cars and snow banks. Moreover, in Ohio, Vermont, Missouri, Kansas, Colorado and Wisconsin, storm-related  fatalities  couldn’t escape a record.

Byron Brown lately tweeted the police department, however, expect the number of the dead to rise, judging from the look of things. And, in the words of Kathy Hochul, New York State Governor to the reporters on Monday— “Certainly it is the blizzard of the century.”

A family walks and runs during a winter snow storm affecting most of the USA, in Flint, MI on December 23, 2022. Photo: Katie McTiernan / ANADOLU AGENCY / Anadolu Agency via AFP

As temperatures were deteriorating, it was reported that some residents escaping their death-growling homes got ensnared on highways, negotiating life and death under no rescue. The ominous incident eventually culminated, when some areas were eventually became inaccessible to ambulances for quite a number of hours and snowplows became incapacitated by the vicious storm.

As of Sunday, Reuters already claimed over 500,000 homes and businesses remained without power in the eastern half of the United States and Texas.

BBC also reported that, “the ‘bomb cyclone’ winter storm – which occurs when atmospheric pressure plummets, causing heavy snow and winds – has disrupted travel across the country.” Suffice to say, a large number of flights were cancelled, hindering many people from reaching their relations at Christmas.

In the same vein, the  spread of this nasty condition has been become aberrant and unprecedented, dragging out as far south as Texas from Canada. And, lately, four fatalities were reported to have occurred in Canada,  as a result of a bus which rolled over an icy road.

The provinces of Ontario and Quebec, as per BBC, currently seem to be topping the ladder in bearing the brunt of these adversely atmospheric conditions in Canada. And, according to a report, roughly 120,000 customers were already without electricity as of Sunday, with the officials  saying it might take days for some households to be fixed.

US inclusively, Channels TV reported that, “The National Weather Service forecast a respite of warmer temperatures around 50 degrees Fahrenheit (10 degrees Celsius) by the weekend, although officials warned that melting snow could result in minor flooding.

Concluding on a recent tweet by Mark Poloncarz, it’s currently a piece of advice to US residents— “You can absolutely go out and walk to check on neighbors, go to open stores, etc. But do not drive.”

SZA SOS First #1 Album On Billboard 2022

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Beyoncé’s Renaissance was a before-and-after of 2022, but SZA’s hottest SOS has managed to surpass even that.

SOS has eclectic sounds, SZAs, mesmerizing vocals, and some really deep lyrics. If you’ve seen its album artwork, you might also know that it’s inspired by a paparazzi foto of Diana, Princess of Wales.

SZA mentioned how she felt that the Diana reference was the most accurate representation of how she felt while recording the album.

She wanted to transmit isolation. Funnily enough, she was supposed to be on top of a shipping barge in the original artwork.

SOS is SZA’s album in five years and also her first No. 1 album on Billboard 2022. It ranked fifth among 2022’s biggest album releases and debuted at 318,000 units. This broke the record for the largest streaming week for an R&B album.

Before SOS, SZA had released three singles: “Good Days,” “I Hate U,” and “Shirt.” The first two had also peaked within the top ten of the Billboard Hot 100.

The album had been developing for quite a while, as SZA sporadically released songs over a two-plus year period while she kept improving on her album and delaying release dates.

At the end of a teaser video she released on her 33rd birthday, she dropped a message written in Morse code. It was translated to S.O.S. by fans and quickly shared on social media. 

On November 16, 2022, SZA confirmed the album would be released in December and also admitted feeling stressed about meeting the album’s deadline.

She made a guest appearance on Saturday Night Live and promoted the album on December 3, 2022.

Metaritic assigned SOS a rating of 90 out of 100, while Julianne Escobedo Shepherd named it “Best New Music” and called SZA a generational talent.

Other reviewers called it cohesive, organic, and phenomenal. It’s safe to say that critics and the public alike loved SZA’s new music.

“Time to have my ears blessed for an hour straight, so excited!!!”

To the surprise of many, SZA said SOS would be her last album. 

“The US star’s first album in five years – and her last ever, she says – is sprawling, superb, and rarely puts a foot wrong.” NME

“Her last ever? What a bizarre time to announce this. Someone get this woman some shrooms.”

Many fans were skeptical upon the announcement, however, and compared SZA’s case to other singers who claimed they’d retire and did not fulfill their promises.

American artist Grimanesa Amoros hopes to spotlight the natural beauty of Riyadh and its surrounds

It was a thrilling experience for the American artist Grimanesa Amoros to bring her light touch to the Saudi Kingdom through the Noor Riyadh festival, the world’s largest annual light exhibition, which runs until Feb. 4, 2023.

At the center of Amoros’ ‘Amplexus’ is a nucleus, an embodiment of the escalation of Islamic Art in the era of digital boom.

Positioned at the front entrance of the Cultural Palace, “Amplexus” mixes cultural motifs in a fiery red tangle of LED light.

The artist is visiting Saudi Arabia at a time of rapid cultural and social change, and said that she sees light “as a means of connection.”

She continued that “I was quite excited to work with the Noor Riyadh festival because it was an opportunity to bridge the gap between people and light.”

The artist’s creative journey began right from childhood, where she dreamt of becoming a traveler, who could memorize
the location of countries and their capitals. Creativity was something like a map to her. 

Exhibition at the Noor Riyadh Festival

Light is something unique. The light gives a city, a belonging, and makes its residents aware of their environment.

The lights in Riyadh were an inspiration to Amoros. “You are constantly surrounded by this light from above, almost to the clouds. Light is also conducted — there is this electric feeling,” she said.

Most of her ideas were birthed from nature, and yet she derives inspiration from the sight of Iceland’s northern lights, which always left her mesmerized and determined to share her experiences with others.

And she has. After appearing at the 54th Venice Biennale and the Christmas display in Times Square, her work has traveled across the globe, settling into the multicultural Diplomatic Quarter of the Saudi capital.

“Through all my travels, you face new challenges and opportunities, and (they) allow you to see new architecture, which I love. I enjoy making parallels — seeing how cultural landscapes and history interconnect. That, to me, is very interesting and never ceases to fascinate me. That’s why I always say, ‘my life is a romance with the unknown’.”

In this age of digital media, Amoros emphasizes the importance of being well-informed. “For younger artists, I think it’s essential to try to know yourself, and that’s creativity— is a journey that never ends.”

“You always have to consider how your work will affect the state of mind of the person looking at it. For me, it’s essential for my viewers to look at not only the scale and monumentality of the piece but also to consider their personal relationship with the light of my piece.”

After witnessing sunrises and sunsets in the Saudi desert, she believes there is a way, through which one can reveals the unseen beauty of everyday spaces and objects through that most ephemeral and fleeting of mediums — light.

She however, realized that the breathtaking scenes offer tourists the opportunity to enjoy an exceptional experience, with Tabuk’s European features and uncharted territory for Saudis.

Rema’s ‘Calm Down’ hits new Afrobeats milestone

Afrobeats is taking over? Right, with the likes of Burna Boy, Wizkid, Tems, CKay and of course, Rema boldly representing the global scene, you wouldn’t agree less. Nigerian singer-songwriter, Rema is currently positioning himself in the midst of global superstars; thanks to his global hit record ‘Calm Down‘ and its amplified remix with pop culture icon, Selena Gomez.

When Calm Down was released earlier this year, housed under his debut album, Rave & Roses, it was met with mixed reviews from fans and critics in Nigeria, but the world had other plans. The song was highly accepted in France where it earned its first certification (SNEP). It also spread through other parts of Europe like the Netherlands, Belgium, and Portugal; thanks to Tiktok.

Calm Down was bolstered to new levels of recognition when Rema featured pop culture icon, Selena Gomez on the remix. Thanks to Selena’s support, it penetrated into the big market of the American continent, especially the United States where it earned an RIAA gold certification for selling 500,000 units, marking Rema’s first certification in the country. Rema also registered his first Billboard Hot 100 and Billboard Global 200 entries with peak positions of 74 and 5 respectively.

Calm Down is the longest charting song at the No. 1 position on the Billboard Afrobeats chart at the moment spending 17 weeks on the chart. With certifications in the United States, United Kingdom, France, Belgium, Spain, Italy, Portugal, and the Netherlands, ‘Calm Down‘ is by every metric, one of the biggest and most successful African songs of all time.

On top of all that, Calm Down has hit a new milestone becoming the fastest Afrobeats song to amass 300 million views in 10 months. The record was previously held by CKay’s ‘Love Nwantiti‘ which garnered the same number of views but in 2 years. However, Love Nwantiti remains the most-viewed Afrobeats music video of all time with a staggering 343 million views.

Up next, Rema might be unlocking the deluxe edition of his debut album ‘Rave & Roses’ just as he revealed a while ago. Calm Down‘s remix with Selena Gomez will be added to the project alongside other new songs he plans to rule 2023 with.

How King Abdulaziz Camel Festival is attracting visitors to Riyadh

Throughout history, camels stand as a symbol of pride, joy, and honor for Arabs, so it might surprise one to know that their owners have beauty pageants that involve months of grooming to showcase their animals’ unique aesthetic traits.

The contest at the King Abdulaziz Camel Festival, which has been one of the largest in the Middle East, has attracted thousands of visitors in the past weeks.

It started with the participation of thousands of camels competing for dozens of prizes worth over SR100 million ($26 million). It is a 45-day festival, which has become a cultural, tourist, sports, entertainment, and economic destination for citizens and residents of the Kingdom, and Gulf nationals in particular.

It is also a six-week event happening in Riyadh, featuring entertainment, cultural and heritage shows. However, several different breeds of camels will participate in around 75 competitions which will last till mid-January, and winners will be crowned in different categories based on their performances.

The festival has always been a favorite spot for seasonal commercial markets and booths and food trucks, where local families can sell their goods.

“The festival is of great importance as it shows Saudi culture and authentic heritage. It’s an invitation to get to know the Kingdom of Saudi Arabia closely,” said a journalist, Ayedh Al-Abdullah.

He also added that “The camels have cultural and historical value in the economy of the Arabian Peninsula, describing the festival as a unique opportunity to highlight this for younger generations.”

He continued that “Winning is a symbolic matter, just a recognition of your efforts and an indication that your camels are the best. The competition is a regional event full of events and opportunities to meet new people and reunite with old friends.”

Most of the camel owners have explained that it requires some effort for one to prepare an animal for such pageants, including proper transportation, fodder, and healthcare.

Bin Melham, whose eyes staring into the crown after attaining top positions in all the rounds last year has said that “It does not mean that this hard work is a bad thing… it is a pleasure for any camel lover who (has a) passion for competition and for winning.”

He is a well-known competitor, having participated in various contests with his animals including Mazayen Al-Ibil, which was recently held in Qatar.

Abdullah bin Qasim, the owner of Mangiyah Al-Abadiyat, is participating for the first time in the competitions at the festival. It is a sort of routine to him — waking up before dawn to care for his camels, which he emphasizes have big heads and well-structured bodies. He hopes to win big at the event.

Mijbil Al-Dhafiri is another participant who spends most of his day around camels, he pointed out that attractive camels, like his Thokor, have long necks, arched noses, large heads, good height, and are skilled in displaying elegant movement.

Al-Dhafiri said he is well-prepared for the competition, having started six months ago in Hafr Al-Batin.

In the previous year’s camel festival, more than 70 rounds of competition have been featured, over a period of 43 days, with prizes amounting to approximately SR250 million.