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Death Row Records have announced they will release exclusive images of Tupac Shakur as NFTs (non-fungible tokens).

To celebrate the 30th anniversary of Death Row Records, a label founded in 1991 by Dr. Dre, Suge Knight, The D.O.C and Dick Griffey, 18 rare photographs from Tupac’s debut album release party will be released on the NFT platform Open Sea. 

Previously unreleased, the images were taken by the hip-hop photographer Lawrence ‘Loupy D’ Dotson on a disposable 35mm black and white camera at the release party of ‘2Pacalypse Now’. 

Tupac Press Image

Tupac © Jeffrey Newbury

The ‘Tupac Collection’ will include 18 shots that go up for auction today (November 23rd). Fans can bid on 17 images of the late rapper and an eighteenth ‘Super NFT’, which comprises the entire collection. The auction will close on November 30th.

The photographer, Loupy D, has also partnered with the nonprofit 100K Trees for Humanity. 100K Trees for Humanity dedicate their time to planting trees in urban locations across the U.S. The organisation will plant 17 trees for each image sale, as well as 400 trees for the sale of the ‘Super NFT’ collection. To honour Tupac, they will plant the trees in his home region of Marin County. 

You can find more information and view the NFTs on sale here.

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