Generation Black TV - Live
--- Main Blog Content Below ---
Produced by: Boi 1da for 1da Boi Productions, Coleman, Jahaan Sweet, Fierce, Angel ‘BabeTruth’ Lopez, Rogét Chahayed.
Additional production by John Mayer
[Music video co-directed by: Jack Harlow & Frank Borin]
Multiple GRAMMY-nominated, chart-topping rap superstar Jack Harlow is back with new single, ‘Nail Tech’, which is out everywhere today via Generation Now/Atlantic Records – listen HERE.
‘Nail Tech’ arrives alongside an official video co-directed by Frank Borin (Lil Nas X, Cardi B) and Jack himself, with the track also featuring background vocals from Louisville, KY personality C-Tez, who appears in the music video, too – watch it HERE.
‘Nail Tech’ marks the first solo material from the Louisville-bred rapper since the release of his critically acclaimed debut album, THATS WHAT THEY ALL SAY, in December 2020.
The new single arrives a day after Harlow was also announced as the latest brand ambassador for New Balance. “I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” says Jack. “I’ve always loved the 990 and recently the Joe Fresh Goods 993 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”
In addition to New Balance, Jack recently joined forces with fellow Kentucky brand KFC for a one-of-a-kind, year-long partnership. He also starred in Tommy Hilfiger’s ‘Pass The Mic’ Fall 2021 campaign.
Harlow’s return comes after a blockbuster 2021, which saw the acclaimed rapper become a household name. In addition to gracing the cover of Variety, Forbes, Complex, SPIN and Footwear News in the US, he made his Saturday Night Live debut, performed with Lil Nas X at the 2021 MTV Video Music Awards, attended the GQ Men Of The Year Awards in London, the MET Gala in New York, headlined the BBC 1Xtra stage at Reading & Leeds Festival, played his first sold-out headline London show at Kentish Town Forum and celebrated his first ever #1 on the Billboard Hot 100 with his GRAMMY-nominated Lil Nas X collaboration, ‘Industry Baby’, which also peaked at #3 in the UK.
Harlow also cemented himself as one of music’s most dynamic live performers with standout performances at major US festivals including Lollapalooza, Rolling Loud and more, all before embarking on his sold-out, North American ‘Crème de la Crème Tour’. He wrapped up the year by returning to Louisville for his ‘No Place Like Home’ shows, which saw Harlow performing five unforgettable shows at five iconic venues in his hometown.
The 23-year-old gave back to his hometown in 2021 too, with donations to five different organizations that benefit causes close to his heart: AMPED, The Center for Women and Families, Grace James Academy, Louisville Urban League & Metro United Way. Inspired by his initial individual efforts, Instagram and KFC joined Harlow in making additional donations to these organizations.
